May 2023

The sea comes to the city

Bitossi Home and iBlues bring the sea into the Via Santa Marta boutique with an event blending fashion, fragrances, colors and conviviality.

The sea in the city — a dream made possible for a day thanks to the collaboration between Bitossi Home and iBlues, who together recreated the atmosphere of a summer afternoon inside the Via Santa Marta boutique. Dreamy colors, marine-inspired details, and a relaxed atmosphere accompanied guests through a multisensory experience.

Evoking the seascape through fresh, light notes was also the olfactory experience designed for the occasion by Nuria du Chêne, perfumer and founder of Studio Nur. Meanwhile, Gusto 17 playfully interpreted the Bitossi Home universe by creating donut-shaped gelatos in shades of pink and light blue. Thus, a melting pot of different creative languages was born to celebrate, with lightheartedness, the pleasure of being together.

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