May 2023

The sea comes to the city

Bitossi Home and iBlues bring the sea into the Via Santa Marta boutique with an event blending fashion, fragrances, colors and conviviality.

The sea in the city — a dream made possible for a day thanks to the collaboration between Bitossi Home and iBlues, who together recreated the atmosphere of a summer afternoon inside the Via Santa Marta boutique. Dreamy colors, marine-inspired details, and a relaxed atmosphere accompanied guests through a multisensory experience.

Evoking the seascape through fresh, light notes was also the olfactory experience designed for the occasion by Nuria du Chêne, perfumer and founder of Studio Nur. Meanwhile, Gusto 17 playfully interpreted the Bitossi Home universe by creating donut-shaped gelatos in shades of pink and light blue. Thus, a melting pot of different creative languages was born to celebrate, with lightheartedness, the pleasure of being together.

Related stories

  • Vogue e Bitossi Home

    Vogue and Bitossi Home

    The Vogue community chooses the Bitossi Home boutique to celebrate a new retro-inspired collection

    Vogue and Bitossi Home

    The Vogue community chooses the Bitossi Home boutique to celebrate a new retro-inspired collection

  • Fuga d’estate

    A Summer Escape

    An escape from the city to celebrate summer around the table with Bitossi Home, Collanine Colorate and Mimosa Milano

    A Summer Escape

    An escape from the city to celebrate summer around the table with Bitossi Home, Collanine Colorate and Mimosa Milano

  • Storie da ricamare

    Stories to Embroider

    With Case Cose Crilli, a workshop was set up to trace the thread of memory. In this way, embroidery becomes a moment of exchange and sharing at the Bitossi boutique

    Stories to Embroider

    With Case Cose Crilli, a workshop was set up to trace the thread of memory. In this way, embroidery becomes a moment of exchange and sharing at the Bitossi boutique

1 3