Sam Baron

Sam Baron and Co is a creative direction and design studio whose recurring reinterpretations of traditional savoir-faire raise the question of what it means to produce today. Sam Baron creates products, exhibition projects and interior design works, giving life to cross-disciplinary pieces that blend art and design. He received the Grand Prix de la Création de la Ville de Paris for design and was selected by Philippe Starck in 2010 as one of the most influential designers of the decade.

His work has been featured in Monocle, Wallpaper, The New York Times, Le Monde, Elle and Vogue, and is part of international museum collections. He has collaborated with Hennessy, Airbnb, La Redoute, Vista Alegre and Fabrica.

un buon ricordo

Sam Baron plays with monuments and clichés, celebrating Italy and its good living through ironic postcard plates.

bel paese

Light as the tissue paper once wrapped around oranges, Sam Baron’s patterns tell our past with gentle nostalgia.

Explore the collections

Discover all the tableware products from the Un Buon Ricordo and Bel Paese collections, designed by Sam Baron.

Un Buon Ricordo Bel Paese