Sam Baron and Co is a creative direction and design studio whose recurring reinterpretations of traditional savoir-faire raise the question of what it means to produce today. Sam Baron creates products, exhibition projects and interior design works, giving life to cross-disciplinary pieces that blend art and design. He received the Grand Prix de la Création de la Ville de Paris for design and was selected by Philippe Starck in 2010 as one of the most influential designers of the decade.

His work has been featured in Monocle, Wallpaper, The New York Times, Le Monde, Elle and Vogue, and is part of international museum collections. He has collaborated with Hennessy, Airbnb, La Redoute, Vista Alegre and Fabrica.