Born in France, Sam Baron is consultant as creative director. He has a degree in Design from the Fine Arts School of Saint Etienne and a post-graduate degree from the National Decorative Arts School of Paris. Baron loves to reinterpret traditional methods of construction, raising questions about the utility of today's material productions.
  He is an independent designer and consultant for international companies such as Louis Vuitton, La Redoute, Vista Alegre and the French liquor brand Hennessy; he creates products, exhibition and interior design projects, giving life to cross-over works mixing art and design. Beside his own practice, Sam Baron has been for more than a decade, the design director at Fabrica - the Benetton group communication research center.
  In 2009 Baron received the "Grand Prix de la Creation de la Ville de Paris" in the design category and in 2010 Philippe Starck selected him as one of the ten important designers of the next decade. Sam Baron currently lives and works between Portugal and France where he recently took part of the think tank platform Thinkers&Doers.
Paula Cademartori. After growing up in Brazil, where she earned a degree in Industrial Design, Paula Cademartori moved to Italy in 2005. She first gained a master’s degree in Fashion Accessories at the Istituto Marangoni, followed by a managing certificate at SDA Bocconi and by an intensive working experience in Versace’s style office. The participation in the competitions “Vogue Talents” in 2009 and “Who’s on next?” In 2011, consecrated her as one of the most promising names of the international fashion scene, an achievement that encouraged her to launch her own luxury accessory brand, recognizable for the iconic metal buckle applied on every model. Paula’s multiple inspirations range from Art to architecture to photography, giving shape to a unique vision of elegance and femininity, marked by bright colours, exquisite details and a deep aesthetic sensibility. In 2016 Paula signed a strategic partnership with Renzo Rosso, which led the brand to be incorporated in the OTB Group’s portfolio.
AITCH is originally from Romania but prefers not to put down roots in any one place. New settings inspire and energise her folky illustrations, her technique continuously evolving thanks to an ongoing series of exhibitions across Europe. Her dreamy characters hide in William Morris-style gardens, evoking a vivid and bold reincarnation of Victorian melancholy while preserving a strong sense of her Romanian heritage. To date Aitch has collaborated with Soho House, Google Romania, Elle Romania, Air France and L’Occitane.
Gentucca Bini was born in Milan in 1970. During the ‘60s her grandmother, Bruna Bini, was a couturier in her own atelier in via Montenapoleone. She worked with some of the most relevant personalities of the artistic scene of the times like Lucio Fontana, Enrico Baj, Arnaldo Pomodoro and Emilio Scanavino. Gentucca’s father, Stefano, was an architect and in the ’70s he shaped the image of Pierre Cardin’s designing shops and buildings of the brand all around the world. As a consequence, such imprinting had a great impact on Gentucca’s professional career. After completing her studies of architecture and industrial design between Milan and Paris and after the decisive experience in Pierre Cardin’ atelier, Gentucca became André Leon Talley’s assistant. Thanks to him, Karl Lagerfeld noticed her work and selected her accessories for the Autumn 1997 Chanel Couture show. This was the beginning of a close collaboration for the seasons to come. That same year, 1997, Gentucca Bini launched her own brand still featured in her collections. In 2006 she started her collaboration with Romeo Gigli’s brand as Creative Director in charge of men and women collections. At the moment she manages her own company and cooperates with many prestigious brands realizing architectural, fashion and design projects.
CTRLZAK is a hybrid studio that integrates diverse disciplines and cultures. Founded by artists and designers Katia Meneghini and Thanos Zakopoulos, the duo’s creations are inspired by their experiences around the globe, their own rich cultural backgrounds, and the natural world that surrounds us.
The studio creates artworks, objects and spaces but above all points of reflection where form follows meaning. CTRLZAK’s projects and extensive research into tradition and cultural context create a new hybrid future by learning continuously from the past. Each project is a story waiting to be told, with a multitude of forms and endings. Each one experiments with diverse methods of narration where symbolism and irony go beyond aesthetics and functionality in order to make people contemplate their actions and the world that we live in.
CTRLZAK’s creations have been extensively exhibited in galleries around the world and their work has been selected by museums and institutions like MOMA, the Louvre and the Venice Art Biennale, to name a few.
Interior and product designer based in Milan, she realizes projects for private buyers and brands.
In 2010 participates for the first time at Fuorisalone with a collection of handmade carpets using the traditional technique of Sardinia. From here she begins her research work on a decorative language that combines freehand drawing, textures and suggestions, as to form the plot of a story. Today she collaborates as a designer and art director with various national and foreign companies in the area of product design (Bitossi, Incipit, Karpeta, Texturae, Vista Alegre, ilaria.i).
With her own products she partecipates into different exhibitions including SaloneSatellite and London Design Festival. Her products are also exhibited in several major atelier such as Mint in London, Fleux and Le Bon Marché in Paris and La Rinascente in Milan. A collection was included in the exhibition at the Triennale Design Museum AUTO DA SE - Il design italiano tra autarchia, austerità e autoproduzione, curated by Beppe Finessi.
Is an hybrid idea/project concepted by Elisa Libera Maccioni, designer. After graduating in Contemporary Art in Bologna, Elisa moves to Milan, where she obtains the post-university specialization in Fashion Design at Politecnico Milan, in 2009.
A compulsive collector of things, and obsessed by shapes, Elisa decides to give name and identity to her ideas, and NOT FOR SALE is the result.
The aim is to get reactions of astonishment, beauty or uneasiness from graphical projects and product and interior design.
LaTigre is a multidisciplinary creative consultancy based in Milan that specializes in refined visual design solution for small to large, local and global clients.
Form its beginning in 2009, it is directed by designers Luisa Milani and Walter Molteni.
The visual language is simple yet sophisticated, cheerful yet elegant, capable of combining precision and a bright aesthetic.
During the last years the studio worked for The New York Times Magazine, Wired, The New Yorker, IBM, The Independent and many others.
LaTigre has been featured in numerous magazines, books and blogs.
In 2012 has been awarded with the Art Directors Club’s Young Guns and in 2018 has been featured in the Taschen book “The History of Graphic Design”.